Bloom & Brew is a fictional coffee brand created as a personal design exploration, inspired by the quiet comfort of books, slow mornings, and thoughtfully crafted coffee. The concept blends literary culture with café life, imagining a space where reading, writing, and lingering are just as important as the drink in your cup. The brand leans into warmth and nostalgia, drawing from vintage book typography, organic illustrations, and a muted, earthy color palette.
This project allowed me to experiment freely with branding systems, visual storytelling, and mood-driven design. From logo development to typography and color application, Bloom & Brew was designed to feel intimate, intentional, and human. The result is a cozy, story-centered brand that invites people to slow down, sip thoughtfully, and stay awhile.
