epic journey billboards
the concept...
A playful Trojan-inspired billboard series that re imagines classical myths with modern student journeys. Each board pairs a witty headline with a clever visual—like a Trojan horse for admissions or Odysseus for med school—using humor and familiar imagery to make Anderson University stand out while staying memorable and approachable.
This was a very early concept that did not make it to a finished stage. Read below to see program specific messaging.
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Headline |
Tagline |
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Medical School Program |
Straight to Med School, No Detours |
Epic Journeys Begin at AU |
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South Carolina School of the Arts |
Craft your own Story or The Arts Soar Here |
Legends are Drawn Here or Where Creativity Takes Wing |
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Engineering Program |
Engineering that Outlasts Empires |
Forged for the Future |
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Cybersecurity Program |
Building Stronger Defenses |
Smarter than the Horse |
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Nursing Program |
Even Chariots Weren't this Fast |
Fast Track RN to BSN |
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Center for Cancer Research |
Fighting Cancer. Training Healers |
From myth to medicine |
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Admissions |
You Don't Need a Horse to Get In |
Every Trojan has a story |