early stages billboard concepts

epic journeys

the concept...

A playful Trojan-inspired billboard series that re imagines classical myths with modern student journeys. Each board pairs a witty headline with a clever visual—like a Trojan horse for admissions or Odysseus for med school—using humor and familiar imagery to make Anderson University's Trojan mascot stand out while staying memorable and approachable.

This was a very early concept that did not make it to a finished stage. Read below to see program specific messaging. 

  • Medical School Program
    • Headline: Straight to Med School, No Detours
    • Tagline: Epic Journeys Begin at AU
  • South Carolina School of the Arts
    • Headline: Craft Your Own Story OR The Arts Soar Here
    • Tagline: Legends are Drawn Here OR Where Creativity Takes Wing
  • Engineering Program
    • Headline:  Engineering that Outlasts Empires
    • Tagline:  Forged for the Future
  • Cybersecurity Program
    • Headline:  Building Stronger Defenses
    • Tagline:  Smarter than the Horse
  • Nursing Program 
    • Headline:  Even Chariots weren't This Fast
    • Tagline: Fast Track- RN to BSN
  • Center for Cancer Research
    • Headline: Fighting Cancer, Training Healers
    • Tagline:  From Myth to Medicine
  • Admissions
    • Headline: You Don't Need a Horse to Get In
    • Tagline: Every Trojan has a Story

the road ahead

the concept...

The Lord of the Rings–inspired campaign transforms the student journey into an epic adventure. By using iconic references the billboards frame Anderson University as the place where students begin their own heroic story. Each execution pairs a bold, minimalist design with adventurous headlines that echo Tolkien’s world while staying fresh and approachable. The campaign feels epic yet inviting, sparking imagination and positioning the university as the gateway to the next great journey.

This was a very early concept that did not make it to a finished stage. Read below to see program specific messaging. 

  • Medical School Program
    • Headline: In every shadow, a healer's light shines
    • Tagline: The noblest journeys begin in service
  • South Carolina School of the Arts
    • Headline: Where imagination forges worlds
    • Tagline: To create is to endure beyond the ages
  • Engineering Program
    • Headline:  Even the smallest design can change the future
    • Tagline:  From steady minds come steadfast works
  • Cybersecurity Program
    • Headline:  Hackers shall not pass
    • Tagline:  There is always hope-- and a firewall
  • Nursing Program 
    • Headline:  The hands of the healer shall be honored
    • Tagline: Hands that serve, hearts that endure
  • Center for Cancer Research
    • Headline: AU answers the call
    • Tagline:  Even the smallest remedy may save the greatest life
  • Admissions
    • Headline: YOUR FELLOWSHIP BEGINS HERE
    • Tagline: ONE JOURNEY TO BEGIN THEM ALL

stylized anmed x au partnership

the concept...

A dynamized graphic inspired billboard concept. This early development was inspired by "loud" and energized athletic graphics to bring some new life into a well established brand. 

This was a very early concept that did not make it to a finished stage.