final anmed x au

the concept...

This concept was inspired by brand collabs. I wanted to make sure that the Anderson brand came through (with imagery and colors), but I also wanted to present AnMed outside of just placing their logo beneath text. While experimenting I discovered the cutout character coming out from the logo for a dynamic look. (Collab through football program and nursing).

More imagery will be posted when the billboards go up!

This was a very early concept that did not make it to a finished stage. Read below to see program specific messaging.