One Anderson is a rebrand created for One Anderson, focused on unifying the identity of the university’s diversity initiatives under a clear, welcoming visual system. The brand emphasizes belonging, connection, and shared community, reflecting a campus culture where every individual is seen, valued, and supported. The identity was designed to feel inclusive and modern while remaining approachable and rooted in the university’s mission.
This project explored how branding can communicate values as much as aesthetics. Through intentional typography, color choices, and visual structure, the rebrand positions One Anderson as both a resource and a gathering point for students. The result is a cohesive identity that feels warm, affirming, and adaptable across digital, print, and campus spaces.