The Office of Development at Anderson University was a key partner in my work, particularly in support of major fundraising and capital campaign initiatives. As a lead designer on a wide range of print and donor-facing materials, my responsibilities extended well beyond execution. I collaborated closely with the Office of Development, the Office of the President, and external partners to ensure each piece clearly communicated campaign goals while maintaining consistency across the broader university brand.
My role involved developing and applying the campaign’s visual identity across multiple touchpoints, including booklets, letters, videobooks, and a variety of print templates. I focused on creating thoughtful, high-quality materials that elevated the donor experience and reinforced the storytelling behind each campaign.
