This project involved developing the visual identity for the 2027 Senior Follies event, themed “Don’t Turn That Dial.” The concept drew inspiration from vintage television and broadcast culture, creating a playful, nostalgic look that set the tone for the event and built anticipation among the senior class.
Deliverables included a custom logo, a perforated save-the-date card, and a program advertisement, all designed to work together as a cohesive system. The perforated format added an interactive, tactile element, while consistent typography and graphic motifs reinforced the broadcast-inspired theme across materials. This project highlights my ability to translate a conceptual theme into a unified event identity and execute it across both print and promotional formats.