This project involved creating a comprehensive orientation brand kit for Southeastern University, designed to deliver a unified and welcoming experience for incoming students. The goal was to establish a clear visual system that could scale across a wide range of touchpoints while maintaining consistency, energy, and approachability throughout the orientation experience.
The brand kit included apparel and environmental graphics such as t-shirts, A-frames, door hangers, and magnets, along with printed deliverables like invitations, trifolds, and a detailed orientation guide. Each piece was designed to work cohesively as part of a larger system, balancing clarity, durability, and brand recognition in high-traffic, real-world settings. This project demonstrates my ability to build large-scale brand systems, manage diverse deliverables, and design for both print and experiential environments.