This project was part of a Spring 2025 Valentine’s Day advancement marketing campaign for Clemson University, centered around the theme “You + Clemson = Love.” I designed a cohesive set of print and digital materials that translated the campaign across multiple touchpoints, creating a warm, celebratory message that resonated with alumni, donors, and the broader Clemson community.
Deliverables included a trifold printed mailer, Instagram graphics, email, and newsletter designs, all built from a unified visual system. The design balances playful Valentine’s Day elements with institutional branding, using bold color, hand-drawn accents, and strong hierarchy to guide the message.