the road ahead billboards
the concept...
The Lord of the Rings–inspired campaign transforms the student journey into an epic adventure. By using iconic references the billboards frame Anderson University as the place where students begin their own heroic story. Each execution pairs a bold, minimalist design with adventurous headlines that echo Tolkien’s world while staying fresh and approachable. The campaign feels epic yet inviting, sparking imagination and positioning the university as the gateway to the next great journey.
This was a very early concept that did not make it to a finished stage. Read below to see program specific messaging.
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Headline |
Alternate Headline |
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Medical School Program |
In every shadow, a healer's light shines | The noblest journeys begin in service |
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South Carolina School of the Arts |
Where imagination forges worlds | To create is to endure beyond the ages |
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Engineering Program |
Even the smallest design can change the future | From steady minds come steadfast works |
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Cybersecurity Program |
Hackers shall not pass | There is always hope-- and a firewall |
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Nursing Program |
The hands of the healer shall be honored | Hands that serve, hearts that endure |
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Center for Cancer Research |
AU answers the call | Even the smallest remedy may save the greatest life |
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Admissions |
YOUR FELLOWSHIP BEGINS HERE | ONE JOURNEY TO BEGIN THEM ALL |