The Anderson University Capital Campaign was a comprehensive, multi-channel initiative developed to support long-term institutional growth through donor engagement, storytelling, and strategic fundraising. I served as the lead designer responsible for developing and executing the campaign’s visual identity across a wide range of print and video deliverables.
While the campaign logo was developed by partner agencies, I translated that mark into a cohesive, flexible brand system that could scale across formats, audiences, and departments—ensuring visual consistency, clarity, and impact throughout the campaign’s lifecycle.
design approach
The identity system emphasized clarity, warmth, and institutional credibility—balancing Anderson University’s academic tradition with a forward-looking vision. Typography, color, and layout decisions were intentionally structured to support storytelling, donor readability, and long-term reuse.
Special attention was given to creating adaptable templates that allowed multiple offices to deploy materials efficiently without sacrificing brand integrity. The result was a system that felt cohesive, elevated, and sustainable over time.
collaboration
This project was completed in collaboration with:
Anderson University Office of Development, Office of the President, Bright Dot Marketing, and H&M Marketing
I worked closely with internal stakeholders and external agencies to ensure alignment between messaging, strategy, and visual execution across all materials.
